Allan Contreras
Business Operations PM at Microsoft via Insight Global
- Role
- Business Operations Pm at Microsoft
- Location
- Bronx, NY, US
- LinkedIn followers
- 500 followers
About Allan Contreras
Accomplished and dedicated Marketing & Financial Management MBA graduate with 5+ years of…
Experience
Business Operations Pm
Aug 2021 — Present
Owned curation of the Minecraft DLC store (Marketplace), visited by 20M+ players weekly and generating$200M in gross revenue yearly. I coordinated store-wide sales (200+ items discounted, data-driven/machinelearning store rows, and A/B optimizations. Curated the top 10 revenue generating weeks in marketplacehistory with weekly revenues ranging from $5.5 Million to $8.2 Million.• Increased subscription catalog engagement 3X by shifting the rotating DLC catalog focus from quantity toquality & introducing a “BIG BET” initiative that led to $2.5 Million monthly savings in catalog spend.Subscriber count grew by 50% YoY & catalog hours per subscriber up 170%(from 4 to 12 hours).• Cross-functional collaboration with the marketing, consumer products, and design teams to execute the roadmap for all promotional content being featured. This includes IP specific partnerships with Disney, Star Wars,Universal, Nickelodeon, NBC Universal, Cartoon Network, Sanrio, among others.• Took over the marketplace button art program in collaboration with the design team resulting in a 4 month,$1.3 Million incremental revenue increase.• Maintained partner creator dashboards to track specific KPIs and determine successful projects leading intomeaningful content updated and influencing the decision towards bringing new content into the marketplace.
Education
Iona University
Bachelor of Business Administration - BBA, Marketing
2014 — 2018
Iona University
Master of Business Administration - MBA, Finance and Financial Management Services
2018 — 2019
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