Allan Alcasid

WORK HISTORY

ABOUT ALLAN ALCASID

As a Freelance Art Director and Graphic Design Expert, Allan combines business strategy and creative concepts to solve the client\'s problems and deliver distinctive product designs. Allan has developed graphic elements, brand guidelines, marketing collaterals, and mock-ups for various clients, as well as managed social media content and campaign planning, designed e-commerce websites, and produced digital marketing materials. Allan also works as a Visual Merchandising Manager at Roots, where he manages the visual and stock teams for the flagship store, analyzes business sales and store goals, structures merchandise and visual merchandising strategies, improves in-store experience, and produces a weekly dashboard to inform decision-making and store optimizations. Allan is passionate about using design to inspire, enlighten, and captivate customers. other passion includes - being kind to strangers - good coffee - stretching - interior design