Alizey Zafar
I pinpoint process gaps, deliver solutions and enhance customer experience | Creative Soul ✨| Nature & Animal Lover 🌲🐾
- Role
- Senior Experience Designer at Lighthouse Credit Union
- Location
- Somerville, MA, US
- LinkedIn followers
- 500 followers
About Alizey Zafar
With a passion for storytelling, unearthing insights, analyzing data and understanding customer needs and wants, I enjoy developing strategies and crafting solutions for creating seamless customer experiences. I bring a customer focused perspective, results driven attitude and contagious energy in all my work.I have had the pleasure of working in Habib Bank Limited in the Enterprise Process Transformation and Customer Experience divisions for driving and implementing changes in existing processes and working with cross functional teams to improve customer journeys across the bank. I have previously also been associated with the media industry. Analysing television ratings, developing media strategies and placing PepsiCo commercials on air. I have substantial experience in customer journey mapping, gathering data, building insights and recommending solutions to help guide business initiatives. I enjoy meeting people and learning new perspectives. I believe life is all about constantly learning, developing and striving to become a better person both professionally and personally.
Experience
Senior Experience Designer
May 2025 — Present
Education
Indus Valley school of Art and Architecture
BA in Design, advertising, marketing, psychology, graphic design, typography, film and printmaking
2006 — 2009
University of the Arts London
MDES Innovation and Creativity in Industry, Service marketing, Branding, Corporate social responsibility, Prototyping, Project Management
2011 — 2011
UX Design Institute
Professional UX Diploma
2019 — 2019
Skills
- Digital Strategy
- Creative Direction
- Idea Generation/ Innovation Management
- Customer Insight
- Marketing
- Brand Development
- Art Direction
- Graphic Design
- Service Design / Services Marketing
- Marketing Research
- Service Design
- Integrated Marketing
- Brand Architecture
- User Experience
- Market Research
- Idea Generation
- Management
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