Alizée Legrand
Content Strategist @Jellysmack
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WORK HISTORY
Content Strategist @Jellysmack
Ville de Paris, FR
1 / Management of the publication strategy and management of my portfolio of creators :\\\\nMonitor the performances of the creators of the portfolio\\\\nManage the video library of each creator, define the publication schedule and select the next videos to publish\\\\nCoordinate the production of videos with our editors to ensure the relevance and regularity of the content\\\\n\\\\n2 / Content expert :\\\\nDevelop in-depth expertise in the content of the team\'s verticals: know how to detect trends, choose the best videos to work on, analyze the performance of our creators to create tailor-made suggestions\\\\nIdentify the best performing publications and development of expertise to select and test the best content for my vertical to improve performance over the long term\\\\nPass on this expertise to the team, in particular through content suggestions\\\\n\\\\n3 / Analytical skills to maximize the performance of creators in the long term :\\\\nResponsible for the cross-platform performance of my creators (Facebook, Instagram, Snapchat, TikTok, YouTube)\\\\nDefine and challenge the content strategies of the creators of the vertical, based on the data collected during my analyzes\\\\nWork with the Growth team to boost the pages when they are launched\\\\nWork with the Data / Tech teams to improve our products and our approach\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
IESA Multimedia
Bachelor Degree, Multimedia Project Manager
Sup de Pub - Groupe INSEEC
Master Degree, Marketing Digital & Social Media
Sup de Pub - INSEEC U
Master Degree, Music Marketing, Entertainment & Production Artistic
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