Alize Farhat

Senior Event Manager @The Sports Facilities Companies

Clearwater, FL, US

Own and direct all aspects of SFC’s event strategy, including trade shows, SFC own events (regional and national even), internal initiatives, and client activations (anniversary, grand opening, grand breaking).• Lead the end-to-end event lifecycle, ensuring seamless integration of logistics, branding, stakeholder engagement, and performance tracking.• Develop and maintain strategic partnerships with vendors, venues, and industry leaders to ensure high-quality execution and long-term value.• Accountable for budget development and management, delivering high-impact events that meet or exceed ROI expectations.• Direct cross-functional collaboration with internal departments including marketing, sales, operations, and executive leadership.• Ensure compliance with legal, insurance, safety, and operational standards across all events.• Own the creative and logistical strategy behind each event, applying industry trends and innovations to elevate event outcomes.• Establish and oversee internal processes and train staff on event protocols and execution plans.• Lead SFC’s trade show presence, including sponsorship strategy, booth design, logistics, and speaking engagements.• Manage on-site operations, ensuring smooth setup, execution, and teardown while addressing real-time challenges and guest needs.• Analyze post-event metrics and deliver comprehensive reports with actionable insights for improvement.• Serve as a key representative of SFC at events, strengthening brand awareness and stakeholder engagement.• Ensure alignment with SFC’s core values of accountability, collaboration, excellence, and service in every event experience.

Brussels school, Belgium

CESS (certificat d'enseignement secondaire), High school

University of Charleston

Bachelor of Business Administration and Sport Business- BBA &SB, Sport Business and Business Administration

University of Central Florida

Master's degree, MBA / Sport Management