Aliza Leichter
Manager, Subscriber Revenue at Dow Jones | The Wall Street Journal
- Role
- Manager, Subscriber Revenue at Dow Jones
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Aliza Leichter
Leads Winback strategy and execution across the Dow Jones portfolio, driving global revenue and subscription growth for The Wall Street Journal, Barron’s, MarketWatch and WSJ+. Transforms churn into multi-million annual recovered revenue through data-driven acquisition journeys, machine learning–powered segmentation and automated pricing systems. Shapes the 7-vertical Winback program across product, engineering, data science, marketing and editorial teams, partnering across functions to influence priorities and embed scalable growth levers that accelerate lifetime value and subscription monetization. Operating at the intersection of data, technology and premium content, turns complex analytics into high-performance systems that drive measurable revenue and growth at scale.
Experience
Manager, Subscriber Revenue
Aug 2025 — Present · New York, NY, US
Lead Winback portfolio across Dow Jones consumer brands, including The Wall Street Journal, Barron’s, MarketWatch and WSJ+.
Education
Yeshiva University
Bachelor of Science - BS, Marketing, Business Strategy and Entrepreneurship
2019 — 2023
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.