Aliza Leferink

Chief Marketing Officer Sodastream NA at PepsiCo | Global business and brand builder | Cross-cultural leader

Role: Chief Marketing Officer Sodastream North America at PepsiCo
Location: New York, NY, US
LinkedIn followers: 500 followers

About Aliza Leferink

Energetic, cross-cultural leader with 13 years marketing experience across Europe, Africa and USA at Procter & Gamble and Reckitt. Proven history of brand building and capability development, leading to transformative business growth and (global) share records for brands such as Oral-B, Pampers, Durex and Dettol. Professional competencies include consumer-centric end to end brand strategy, holistic communications, innovation, go to market, P&L management and developing thriving leaders and teams. Harvard Business School Alumni, graduated Program for Leadership Development.

Experience

Chief Marketing Officer Sodastream North America
PepsiCo
Apr 2025 — Present · New York, NY, US

Education

Harvard Business School Executive Education
Program for Leadership Development 26
Rotterdam School of Management, Erasmus University
Master of Science in Business Administration
2002 — 2008

Skills

Competitive Analysis
Building Organizational Capability
Market Research
Business Strategy
Fmcg
Leadership
Marketing Management
Market Analysis
English
Marketing Communications
Management
Management Consulting
Strategy
Brand Management
Cross-Functional Team Leadership
Marketing Strategy
Sales
Capability Development
Team Leadership
Customer Insight
Branding
Business Planning
Shopper Marketing
Retail
Dutch
Marketing
Trade Marketing
Commercial Strategy
Consumer Products

Contact information

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Work email
a••••••••@pepsico.com
Personal email
•••••@•••••.com
Direct dial
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Current company

PepsiCo

Food and Beverage Services · 10K employees · 700 Anderson Hill Road, Purchase, New York, 10577, US

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

pepsico.com

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About Aliza Leferink

Experience

Chief Marketing Officer Sodastream North America

Education

Harvard Business School Executive Education

Rotterdam School of Management, Erasmus University

Skills

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