Aliya Abdallah
Social Media Strategist @The Institute for Innovation and Entrepreneurship at Mount Royal University
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WORK HISTORY
Social Media Strategist @The Institute for Innovation and Entrepreneurship at Mount Royal University
Develop and implement a comprehensive content strategy aligning with the Institute\'s goals.Grew LinkedIn followers by 240% and Instagram engagement by 343% within the first 3 months.Design and execute social media campaigns to promote events, programs, and initiatives, utilizing a strategic approach to maximize reach and impact.Create content using Adobe Creative Suite and Canva including reels, static graphics, contests, as well as copy.
EDUCATION
Mount Royal University
Bachelor of Business Administration - BBA, Marketing
ABOUT ALIYA ABDALLAH
I am a self-motivated and highly reliable business professional. Having graduated with a major in Marketing and a minor in Sport and Recreation Management from Mount Royal University, I am proud to have received the MRU 2024 Centennial Gold Medal. Throughout my academic journey, I achieved both USPORTS Academic All Canadian honours and MRU’s President’s Honour Roll status.I possess extensive leadership experience, particularly within higher education and the sports industries. With over 3 years of experience in sales and digital media, I have successfully developed and executed social media and marketing campaigns, influenced decision-makers, and increased engagement. My background includes proficiency in analytical tools (including Google Analytics), market segmentation, and content management systems. Additionally, I have developed exceptional interpersonal and communication skills through delivering presentations to large audiences.Currently, I am working on building a distinctive sports supplement brand that emphasizes clean and high-quality ingredients, fostering trust and loyalty among health-conscious consumers. With my creativity, drive, and adaptability, I am confident in making an immediate impact in any marketing role. I am enthusiastic about growing and gaining new skills on my marketing journey.Let\'s connect! Feel free to reach out to me.
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