Alix Olivarker
- Role
- VP of Demand Generation & Analytics at CyberRisk Alliance
- Location
- Chandler, AZ, US
- LinkedIn followers
- 500 followers
About Alix Olivarker
As the VP of Demand Generation & Analytics at CyberRisk Alliance, I am passionate about…
Experience
VP of Demand Generation & Analytics
Apr 2023 — Present
Lead the demand generation team to grow and optimize lead generation efforts and enhance our lead generation and account-based marketing (ABM) product offering (MQLs, HQLs, intent, two-touch)• Lead the marketing operations team to implement marketing automation best practices and scale marketing programs • Lead the ad operations team to create new opportunities to grow revenue and enhance sponsor awareness to the cybersecurity community• Lead the data & analytics team to integrate data across our systems and creating a centralized data platform to provide insights to internal stakeholders and for client reporting• Develop the strategy and manage the implementation of a first-party data model to provide lead and account scoring to our clients• Manage the marketing strategy and lead generation efforts to support our webinar and 2-day virtual event products
Education
W. P. Carey School of Business – Arizona State University
Bachelor, Business Marketing
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