Alix McAlpine
VP of Creative Strategy at GIPHY
- Role
- VP, Creative Strategy at Giphy
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alix McAlpine
I have spent the last decade leading teams who pitch and produce content at forward-thinking companies at the intersection of Media & Tech. I\'ve helped creative teams find clarity and joy in creating in even the most demanding growth environments. As an individual contributor, I am a results-driven creative partner who brings levity, cultural relevance, and a passion for content as a vehicle for human connection to solve business challenges. My work building GIPHY\'s branded content strategy earned me a spot in the Adweek Creative 100 and I have served on the Shorty Awards Jury since 2020.
Experience
VP, Creative Strategy
Nov 2022 — Present · Los Angeles, CA, US
Lead teams and develop initiatives focused on producing outstanding data-informed creative and impactful campaigns for GIPHY\'s advertisers.
Education
Southern Methodist University
Bachelor of Arts, Journalism
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