Alixandra Moyer

About Alixandra Moyer

I’m a strategic marketing and communications professional with more than a decade of…

Experience

1. Integrated Marketing Specialist

   Phoenix Contact USA

   Jun 2021 — Present · Middletown, PA, US

   Contributes to a collaborative marketing effort for the device connectivity business area to understand their business focus, recommend the most effective, innovative communicationsstrategies, plans, media types, and tools to help achieve business objectives.• Creates and supports a project plan for events and trade shows; works together with the Event Services team to ensure an appropriate booth layout, utilization of infrastructure, and all aspects of logistical deployment.• Works side-by-side with Integrated Marketing Manager, Creative Services team, and othersto execute project plans relating to advertising, case studies, e-marketing initiatives,brochures, web site content, white papers, videos, customer presentations, selling tools,webinars, tradeshows, promotions, mobile communications, PR, and e-training programs.• Guides projects on behalf of the \'client\'; informs stakeholders of project progress; ensuresthat project scope and design fulfill expectations; expertly utilizes department projectmanagement software (UniReq).• Demonstrates personal commitment to all work assignments, ensuring goals are met and allprojects move forward in a successful direction.• Supports KPI development for marketing communication initiatives; collects and providesdata to clients for analysis of plan performance.• Provides monthly report on key activities to Integrated Marketing Manager.• Handles other duties as assigned.• Uses imagination and new ideas to produce solutions while also developing new andimproved methods, products, procedures, or technologies.• Expresses oneself clearly in conversation and writing.• Gains others\' support for ideas, proposals, projects, and solutions.

Education

• Penn State University

  Bachelor of Arts (B.A.)

  2008 — 2012

• Penn State Harrisburg

  Master of Education (M.Ed.)

  2014 — 2017

• Penn State Harrisburg

  Master of Education - M.Ed.