Alix Kosobucki

About Alix Kosobucki

Brand and business leader with a track record of driving growth across iconic CPG, retailer-owned, and beauty brands. I bring a unique blend of blue-chip discipline and entrepreneurial mindset, with deep experience in brand strategy, P&L ownership, innovation, global alignment, and commercialization.I\'ve transformed and repositioned underperforming businesses and teams (including Jimmy Dean Delights, Soap & Glory and Walgreens Owned Brand NPD), built and launched new brands and breakthrough innovations, and led cross-functional teams through both turnaround and high-growth strategies.Known for my ability to lead teams and solve complex problems in ambiguous situations and matrix organizations, I thrive in collaborative environments where consumer-focused and entrepreneurial thinking is critical. I develop talent and build brands consumers love and thrive at the intersection of strategy, creativity, and execution. Core capabilities:• Brand Strategy and P&L Ownership• Innovation and Portfolio Strategy• General Management experience in Finance, Procurement, Project Management, and Brand Management / Interim Marketing Director / Interim Brand Director• Cross-functional Leadership and Team Development• Procurement and Cost Management• Global brand management• Market Analysis and Consumer Insights• Product Development and Commercialization• Strategic Planning and Roadmap Execution• Collaborative Alignment• Food and Beverage, and Beauty Category ExperienceMarketing Capabilities: Strategy development | Marketing Management | Product Management | Project Management | Marketing Strategy | Sales & Retail | Communication | Advertising | Entrepreneurship | Procurement | Analytical Acumen | P&L Ownership | Commercialization | Innovation | Launching Brands | People Management | Executive Alignment | B2B & B2C | Data Analysis | Market Research | Interim Brand Director | Interim Brand Marketing Director | Interim Director of Marketing | Interim Director of Brand | Business Insight | Product Portfolio | Competitive Analysis | Bias for ActionAdvertising and Go-To-Market: Marketing Plan Development | TV | Digital Advertising | Ad prod | Social Media Marketing | Influencer Marketing | Integrated Marketing Communications (IMC)Consumer Insights: Market Analysis | Need State Analysis | Value Proposition | In-market consumer testing | Qualitative | Quantitative | Positioning | Brand Awareness | Target Segmentation

Experience

1. Senior Director of Marketing and Community Engagement

   Witherite Law Group

   Sep 2025 — Present · Chicago, IL, US

   Lead all marketing and community affairs teams, including brand, promotions, media, production, and scholarship, to grow the Witherite / 1-800-TruckWreck brands and drive firm growth across key markets•Oversee integrated marketing strategy through execution across radio, digital, AI, and community engagement

Education

• Indiana University Bloomington

  Bachelors of Science

• Northwestern University - Kellogg School of Management

  MBA

Skills

• Promotions
• Pricing
• Social Media
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Forecasting
• Marketing
• P&L Management
• Market Research
• Budgeting
• Product Development
• Advertising
• Strategy
• Consumer Products