Alivia Birdwell
Growth & GTM Marketing Leader at Chime
- Role
- Director, Integrated Marketing at Chime
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Alivia Birdwell
I’m a seasoned marketing leader with over 15 years of experience driving integrated campaigns and shaping creative and content strategies for global brands across retail, tech, consumer electronics, and fintech. I’m passionate about crafting meaningful consumer experiences through compelling storytelling, leveraging data and insights to uncover opportunities that elevate brand perception, strengthen product narratives, and create work that resonates with consumers.Known for my collaborative style, I believe teamwork is essential to building impactful and memorable marketing programs and campaigns that drive results. I thrive in fast-paced, dynamic environments and excel at navigating change, launching programs from the ground up, and helping brands grow and achieve their business goals. As a people-first leader, I’m recognized for developing high-performing teams that deliver transformative work and measurable impact. Expertise- Digital marketing, performance marketing, brand marketing, growth marketing- Creative and content strategy, editorial strategy, content marketing- Integrated marketing planning, GTM strategy- Brand strategy and positioning- Marketing Operations, program, and project management- Omni-channel strategy- Social media marketing, brand engagement, and advocacy- Influencer marketing, brand partnerships- Team development - coaching, mentoring
Experience
Director, Integrated Marketing
Feb 2022 — Present
Education
UC Santa Barbara
BA with Honors, Global Studies with Socioeconomic Political emphasis, Minor in Professional Writing
Santa Barbara City College
Graphic Design
Skills
- Project Management
- Copywriting
- Data Analysis
- Content Writing
- Rwd Info Pak
- Adobe Indesign
- Wordpress
- Advertising
- Marketing
- Writing
- Data Management
- Sap Ecc
- Product Marketing
- Web Content Management
- Social Media Marketing
- Sap Erp
- Indesign
- Sap Crm
- Technical Writing
- Creative Direction
- Adobe Illustrator
- Digital Marketing
- Photoshop
- Business Communications
- Program Management
- Sap Bi
- Communications Planning
- Adobe Photoshop
- Social Media
- Public Relations
- Content Strategy
- Marketing Strategy
- Nonprofits
- Rwd Uperform
- Creative Content Production
- Marketing Communications
- Illustrator
- Program Development
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