Alejandra Luzardo

About Alejandra Luzardo

Alejandra Luzardo is an international speaker, author and recognized as one of the leading experts on the creative industries in Latin America. Founder and CEO of Boomful, a company with the mission of expanding the audiovisual sector, digital content and new technologies in the region. During her long career at the Inter-American Development Bank (IDB), she has implemented her unique perspective on the influence of technology on business and social impact, collaborating in developing the entrepreneurial and VC ecosystems. Her most emblematic projects have allowed her to build technocreative solutions through a variety of international organizations and the leaders of the Entertainment sector. Some of the solutions included the first IDB loan for the private sector in the creative industries, the first Orange Bond for Colombia, the creation of the first Audiovisual Sandbox focused on amplifying below-the-line audiovisual skills, the design and implementation of the first Regional Dialogue on Public Policies with an intersectoral approach, the strategy of the Intersectoral Working Group of the South-Southeast of Mexico to promote the creative sectors. Co-founder of Demand Solutions and Producer of the Región Naranja podcast; her opinion articles have been published in the most renowned newspapers in Latin America and Spain.

Experience

1. Manage Innovation Creative Economy

   Banco Interamericano de Desarrollo

   May 2013 — Present

   Strategic Leadership: At IDB, I orchestrated innovative strategies that positioned the organization as a trailblazer within the creative economy. Guiding cross-functional teams through intricate design and implementation processes, I harnessed the potential of the creative industry to drive employment and foster inclusion across 26 countries.Impactful Partnerships: My ability to establish and nurture influential partnerships with governments, international entities, and industry leaders has been instrumental in expanding the Creative Economy\'s reach. Through these connections, I\'ve championed positive global change while developing a thriving ecosystem that catalyzes innovation and progress.Global Engagement: My success in managing high-profile relationships with investors, executives, journalists, and key stakeholders amplified IDB\'s initiatives, resonating both locally and internationally. By fostering collaborations that transcend borders, I\'ve propelled the organization\'s impact to unprecedented heights.Content Innovation: With a talent for crafting compelling narratives, I\'ve authored publications that resonate with academia, international institutions, and government bodies. Notably, my role as the executive producer of Latin America\'s inaugural creative industries podcast showcases my aptitude for engaging storytelling that resonates with diverse audiences.Innovative Initiatives: Spearheading the creation of the Demand Solutions platform, I united global innovators to address critical challenges, propelling an expansion across 7 countries. This accomplishment underscores my adaptability and innovation on a large scale, showcasing my prowess as a driver of change.Youth Empowerment: I\'ve redefined the IDB Youth Strategy, curating \"The Venture Night in Demand Solutions.\" This initiative identified and promoted disruptive startups across the Latin American and Caribbean region, harmonizing entrepreneurship and creativity to fuel positive transformation.

Education

• PRODISENO – Instituto Asociación Pro Diseño

  B.A., Graphic Design

  1986 — 1991

• American University

  Master, Master of Arts. Communication: Producing for film and video

  1997 — 1999

• Harvard University

  Leading Smart Policy Design: A Multisectoral Approach to Economic Decisions, Policies

• Harvard University

  Leadership Decision Making program

• Singularity University

  Exponential Thinking

  2018 — 2018

• Harvard University

  Executive Certificate in Public Policy

• The George Washington University

  Multimedia Specialist

  1999 — 2000

• Harvard University

  Digital Transformation in Government program, Digital Transformation in Government - Policies

  2020 — 2020

Skills

• Social Media
• International Development
• Enterpreneurship
• Management
• Strategic Communications
• Nonprofits
• Product Management
• Blogging
• Social Networking
• Multimedia
• Research
• Start-Ups
• Web Design
• Journalism
• Strategic Planning
• Online Marketing
• Project Management
• Web Analytics
• New Media
• Mobile Devices
• International Relations
• Web 2.0
• Html
• Corporate Communications
• Entrepreneurship
• Creative and Cultural Industries
• Analytics
• Public Relations
• Business Strategy
• Social Media Marketing
• Spanish
• Strategy