Alistair Millar
Global Insight Leader (New Categories) @BAT
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WORK HISTORY
Global Insight Leader (New Categories) @BAT
London, GB
Global consumer insight leader on \'new category\' Vuse vapour brand for BAT (2024 revenue £26bn, profit £12bn). Helped guide Vuse to number 1 vapour brand in global measured retail with consumer sales of £2.7bn and freed millions of smokers from cigarettes. Responsible for comprehensive market product understanding which drives the product and liquid innovation pipeline as well brand (positioning, comms, pack, equity), bringing new devices and liquids to market, shopper (online and offline) and vapour training.
EDUCATION
Goldsmiths College, U. of London
Bachelor of Science (B.Sc.)
SKILLS
ABOUT ALISTAIR MILLAR
Strategic Marketing Insight Leader – Driving Brand Growth and Innovation across Global FMCG Brands: Commercially astute marketing insight and strategy leader with a proven track record of driving profitable growth and brand transformation across Unilever, Diageo, The Coca-Cola Company and BAT. Expert in turning insight into action by translating consumer understanding into bold marketing strategies, innovation pipelines and campaigns that deliver measurable brand and business impact. Recognised for blending creative storytelling, analytical rigour, and commercial focus to build brands consumers love.
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