Alistair Lattimore
Senior Director, SEO at Expedia Group - Enterprise SEO, e-commerce SEO & large scale data driven SEO
- Role
- Senior Director, Seo at Expedia Group
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Alistair Lattimore
I lead the search engine optimisation team (SEO) for Expedia Group and am responsible for setting and directing the groups overall SEO strategy for our retail brands such as Expedia, Vrbo, Hotels.com, Orbitz, Travelocity, Wotif, Ebookers, Cheaptickets, CarRentals, Last Minute and Mr Jet.My approach to enterprise SEO starts with building strong foundations by systematically auditing the technical SEO of a website and building up from there.In the words of Wayne Gretzky, move to where the puck is going - not where it has been. This is true for organic search, pursue long term success not short lived fame.Onward and upward!
Experience
Senior Director, Seo
Aug 2017 — Present · Seattle, WA, US
Skills
- Pay Per Click (Ppc)
- Digital Marketing
- SEO
- Search Engine Optimization (SEO)
- Sem
- Ppc
- User Experience
- Web Analytics
- Information Architecture
- Google Analytics
- Conversion Optimization
- Analytics
- Online Advertising
- Online Marketing
- Web Design
- Email Marketing
- Usability
- Databases
- Search Engine Marketing (Sem)
- E-Commerce
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