Alistair Bramley

About Alistair Bramley

Vice President at Samsung | Design Innovation & Strategy LeaderI have joined Samsung to help lead a design culture rooted in the belief that innovation is ultimately an act of love—an effort by \"people in love with people\" to make life better.To honor this, I champion the vision of AI × (EI + HI). By combining Artificial Intelligence with Emotional Intelligence and Human Imagination, my focus is to shape strategies that empower people and reveal the human side of technology.Core Capabilities & Focus Areas:Human-Centered Innovation: Ensuring that we do not simply build faster devices, but use intelligence to liberate us—giving people the freedom to connect more deeply with the world around them rather than spending more time on screens.Systems Thinking & Platform Ecosystems: Architecting synergistic technology platforms—spanning hardware and software—that reinforce each other to better answer human and business needs.Strategic Innovation: Expert in Blue Ocean Strategy, identifying white-space opportunities, and building new business models from the ground up.Experience:Samsung: Currently serving as VP, Design Innovation Strategy. I work alongside leadership to operationalize the vision of \"Designing for the Human Spirit,\" translating complex technical capabilities into intuitive realities.PepsiCo: Spent 10 years helping to scale the Design Innovation function from a small team to a global force. Identified platforms that helped lead to the creation of New Revenue Business Units, championed recyclable/biodegradable paper platforms, and identified technologies to address Scope 3 footprints while reinforcing brand value and answering human needs while ensuring the org was future ready. Beyond the strategy, I am passionate about building cultures of creative confidence, fostering interdisciplinary collaboration, and mentoring the next generation of design leaders.

Experience

1. Vice President, Design Innovation Strategy

   Samsung Electronics

   Jan 2026 — Present · San Francisco, CA, US

Education

• MIT Sloan School of Management

  Masterclass, Digital Business Strategy

• University of Exeter Business School

  Masterclass, Circular Economy

• Strategyzer

  Business Model Innovation

• Royal College of Art

  MA, Industrial Design

  2003 — 2005

Skills

• Sketching
• Rapid Prototyping
• Industrial Design
• Design Thinking
• Cad
• Experience Design
• Strategic Design
• Concept Generation
• Illustrator
• Hypershot
• Concept Development
• Concept Design
• Concept Art
• Product Design
• Design Strategy
• Model Making
• Rhino
• Rendering
• Keyshot
• Design Management