Alistair Nicol
CEO at Mosko Moto
- Role
- Brand Director at Mosko Moto
- Location
- Hood River, OR, US
- LinkedIn followers
- 500 followers
Experience
Brand Director
Jan 2022 — Present · White Salmon, WA, US
The Brand Director manages Mosko’s Go-To-Market process, from product development through product launch, and drives growth through marketing and sales initiatives, bridging the Design and Marketing Departments.As part of the Leadership Team, the Brand Director develops and implements business goals and strategy, improves processes, increases efficiencies, and exceeds product and brand expectations. The role oversees and directs Mosko’s marketing strategy and implementation, including website, social platforms, email, media production, ambassadors, brand partners, rider groups, forums, and all events. The Brand Director is responsible for Mosko’s product offering and direction, including new product development strategy and maintaining and updating the existing product portfolio across all categories and markets.
Education
Ravensbourne University London
Bachelor of Arts - BA, Visual Communication
1995 — 1998
Cumbria Institute of the Arts
Foundation Degree, Art and Design
1994 — 1995
Skills
- Marketing
- Graphics
- Concept Development
- Brand Development
- Action Sports
- Marketing Strategy
- Art Direction
- Creative Direction
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