Alistair Bates
Group Manager, National Brand and Product Marketing @ Starbucks | Driving Customer Engagement, Campaign Management
- Role
- Group Manager, National Brand and Product Marketing at Starbucks
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Group Manager, National Brand and Product Marketing
Dec 2015 — Present · Seattle, WA, US
Proud leader of the Starbucks brand across the USResponsible for the comprehensive US retail and product marketing strategy across Starbucks seasonal go-to-market calendar, focused on the development/deployment of customer facing campaigns in-store and out, delivering on total business and financial targets while strengthening the Starbucks brand.Accountable for annual production budgets and oversight of channel, creative and agency teams to deliver on Starbucks enterprise marketing strategy.Led Starbucks most successful marketing initiatives in company history including the development of the Pumpkin Spice Latte (PSL) playbook, record-breaking holiday promotions, and the introduction of new products like the Pumpkin Cream Cold Brew among others
Skills
- Crm
- Project Management
- Management
- Social Media
- Business Strategy
- Global Marketing
- Digital Marketing
- Online Advertising
- Social Media Marketing
- Digital Strategy
- Strategy
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