Alissa Rabat

About Alissa Rabat

A results-oriented professional with a strong background in data analytics, survey strategy, marketing campaign development, and brand strategy. Known for my quick learning ability, I thrive in fast-paced settings and am adept at rising up to new challenges. Passionate about leveraging data-driven insights to drive impactful product enhancements and tracking their results from launch to maturity. Experienced in utilizing data for digital product insights, creating and managing surveys using advanced Qualtrics knowledge, and implementing Voice of Customer strategies, including NPS survey management and maintenance. Skilled in dashboard creation and open text analysis.

Experience

1. Manager - Listening Strategy

   United Airlines

   Jul 2024 — Present · Chicago, IL, US

   Owned and executed the listening strategy for employee-facing surveys, automating the survey distribution and participant import processes to streamline data collection and increase efficiency- Enhanced security measures by implementing additional safeguards to protect Personally Identifiable Information (PII), ensuring compliance with privacy standards and secure handling of sensitive data- Revamped survey distribution methods, moving away from Qualtrics server emails and enabling a more flexible and safe distribution strategy through integration with Single Sign-On (SSO), improving survey accessibility and engagement- Functioned as the Qualtrics Subject Matter Expert (SME), providing guidance and support to multiple teams by addressing survey-related inquiries, troubleshooting issues, and offering solutions to optimize survey performance- Created comprehensive presentations and decks for various stakeholders, effectively communicating survey insights, project updates, and recommendations to facilitate informed decision-making- Managed stakeholder collaboration, juggling competing needs and feedback to deliver a final product that aligned with organizational objectives, while ensuring security and usability were prioritized.

Education

• University of Virginia

  Master of Science - MS, Global Commerce

  2018 — 2019

• Xavier University

  Bachelor's Degree, Marketing

  2014 — 2015

• Esade

  Master of Science - MS, Global Strategic Management

  2018 — 2019

• Michigan State University - Eli Broad College of Business

  Bachelor of Arts - BA, Marketing

  2015 — 2017

• Colegio Brader

  High School, Bachilier en Ciencias

  2008 — 2013

Skills

• Advertising
• Microsoft Office
• Photoshop
• Project Coordination
• Public Speaking
• Research
• Social Networking
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Facebook
• Dreamweaver
• Creative Writing
• Microsoft Word
• Team Leadership
• Digital Photography
• Time Management
• Sports Photography
• Marketing
• Social Media
• Microsoft Sql Server
• Final Cut Pro
• Teamwork
• Organization Skills
• Project Management
• English
• Photography
• Graphic Design
• Spanish
• Money Management
• Leadership