Alissa Pfeiffer
Vice President, Member Experience, Digital & Products @Marine Credit Union
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WORK HISTORY
Vice President, Member Experience, Digital & Products @Marine Credit Union
Oversee product management, Voice of Member program, member experience, and digital.
EDUCATION
VEN-USA, Mérida, Venezuela
Spanish Language
University of Wisconsin-Madison
Bachelor of Arts (B.A.), Psychology, Spanish, Criminal Justice
University of Wisconsin-Madison
Master of Business Administration - MBA, Business Administration and Management, General
SKILLS
ABOUT ALISSA PFEIFFER
Innovative and entrepreneurial-minded leader with a track record of building successful teams, departments, and programs that drive measurable business outcomes. Skilled in using design thinking, qualitative and quantitative data, lean, and agile to bring impactful products, experiences, and marketing programs to market.My expertise lies in people leadership, building strong relationships, making or informing business decisions with data, and experimentation. At my core, I am a builder and innovator who is intrinsically motivated, a creative problem solver, and a lifelong learner. This often translates to me being the first person in a role or creating programs from scratch, such as building a life insurance remarketing program worth $1M in its first 18 months or a design thinking practice for TruStage’s former internal innovation center focused on creating fintech products. Specialties: design thinking, lean start-up, human-centered design, innovation, product management, strategy, UX research, strategic research, qualitative research, design research, usability testing, customer marketing, remarketing, growth marketing, marketing automation, agile, experimentation, test-and-learn, user interviews, entrepreneurship, research operations, executive communications, corporate communications, workshop facilitation, ideation, thought leadership, customer experience, user experience, go-to-market strategy, commercialization, consumer behavior, psychologyExperience with B2B, B2C, and B2B2C products. Misspellings: Alyssa Pfeiffer, Alissa Phifer, Alyssa Phifer
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