Alissa Pfeiffer

About Alissa Pfeiffer

Innovative and entrepreneurial-minded leader with a track record of building successful teams, departments, and programs that drive measurable business outcomes. Skilled in using design thinking, qualitative and quantitative data, lean, and agile to bring impactful products, experiences, and marketing programs to market.My expertise lies in people leadership, building strong relationships, making or informing business decisions with data, and experimentation. At my core, I am a builder and innovator who is intrinsically motivated, a creative problem solver, and a lifelong learner. This often translates to me being the first person in a role or creating programs from scratch, such as building a life insurance remarketing program worth $1M in its first 18 months or a design thinking practice for TruStage’s former internal innovation center focused on creating fintech products. Specialties: design thinking, lean start-up, human-centered design, innovation, product management, strategy, UX research, strategic research, qualitative research, design research, usability testing, customer marketing, remarketing, growth marketing, marketing automation, agile, experimentation, test-and-learn, user interviews, entrepreneurship, research operations, executive communications, corporate communications, workshop facilitation, ideation, thought leadership, customer experience, user experience, go-to-market strategy, commercialization, consumer behavior, psychologyExperience with B2B, B2C, and B2B2C products. Misspellings: Alyssa Pfeiffer, Alissa Phifer, Alyssa Phifer

Experience

1. Vice President, Member Experience, Digital & Products

   Marine Credit Union

   Jun 2025 — Present

   Oversee product management, Voice of Member program, member experience, and digital.

Education

• VEN-USA, Mérida, Venezuela

  Spanish Language

• University of Wisconsin-Madison

  Bachelor of Arts (B.A.), Psychology, Spanish, Criminal Justice

• University of Wisconsin-Madison

  Master of Business Administration - MBA, Business Administration and Management, General

Skills

• Social Media
• Social Media Marketing
• Research
• Spanish
• Blogging
• Customer Service
• Writing
• Microsoft Office
• Press Releases
• Proofreading
• Marketing
• Nonprofits
• Facebook
• Copywriting
• Editing
• Salesforce.com
• Hubspot
• Inbound Marketing
• Digital Marketing
• Report Writing
• Data Analysis
• Data Entry
• Microsoft Word
• Microsoft Excel
• Powerpoint
• Scripting
• Social Services
• Clinical Research
• Proposal Writing
• Wordpress
• Marketing Communications
• Strategic Communications
• Content Marketing
• Agile Methodologies
• Scrum
• Marketing Strategy
• Direct Marketing
• Email Marketing
• Integrated Marketing
• Public Relations