Alissandra H

Chief Marketing Officer @NIVADA SWISS

NY, US

Led early-stage brand development and identity creation for the Bahamian market while spearheading a comprehensive marketing and PR campaign for the U.S. launch obtaining a 228% CAGR.•Managed brand budget and P&L, coordinated strategic sampling efforts based on customer segmentation analysis, and landed a strategic account that drove a 8x increase in sales YoY.•Increased point of sales retention by 10% through data-driven pricing strategies, and order prioritization for top-customers, which required extensive coordination with manufacturing, sales and logistics.