Alissa Mora
Customer Data, Digital Marketing and Analytics Leader
- Role
- Senior Cdp Consultant at Bounteous
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Alissa Mora
Automation Enthusiast * Data Nerd * Messaging Mastermind * Entrepreneur(ess)
Experience
Senior Cdp Consultant
Jun 2024 — Present · Chicago, IL, US
Alissa specializes in optimizing customer data strategies, marketing automation, and personalized customer experiences. For over a decade, Alissa has been focused on blending analytical expertise with a creative, data-driven approach to digital marketing.In her current role, Alissa partners with leading organizations to design and implement CDP solutions that unify customer data, enhance segmentation, and drive targeted marketing initiatives. In recent roles, Alissa has led data architecture planning, automated customer journeys, and developed strategies for omnichannel marketing. With a passion for data-driven innovation and customer-centric strategies, she helps businesses unlock the full potential of their customer data platforms.As a Senior CDP Consultant, Alissa-Implements and optimizes Customer Data Platforms to improve data management and customer personalization.-Analyzes client requirements and advises on strategies to enhance customer experience and marketing effectiveness through data integration and segmentation-Identifies key consumer audiences, relevant customer journeys, and segmentation of data within the CDP-Assesses organizational preparedness for a CDP implementation through multiple stakeholder interviews and data architecture assessment, including eventual platform and tool selection.
Education
Davenport University
Master of Business Administration - MBA
2019 — 2020
Grand Valley State University
Bachelor's degree, Public Relations, Advertising, and Applied Communication
2010 — 2015
Skills
- Marketing
- Photography
- Graphic Design
- Marketing Communications
- Social Media
- Set Design
- Small Events Coordinator
- Microsoft Excel
- Microsoft Word
- Event Planning
- Entertainment
- Business Operations
- Public Speaking
- Customer Service
- Photos
- Advertising
- Microsoft Office
- Sales
- Social Networking
- Adobe Illustrator
- Adobe Photoshop
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.