Alissa Gwynn Trader
Social Marketing @ Prime Video | Content Strategy, Social Media, Consumer Engagement
- Role
- Social Media Marketing at Prime Video & Amazon MGM Studios
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alissa Gwynn Trader
Senior Digital and Social Marketing Manager with a proven track record of developing audience growth and engagement across social media for large entertainment companies. I am currently developing social strategy, creative, and campaigns for Prime Video’s Unscripted Originals. In previous roles, I have created and executed social media marketing strategy to build engaged communities and drive conversation for a wide range of entertainment properties: • Oversaw NBC shows with a combined footprint of 70MM+ fans • Grew World of Dance YouTube subscribers 1,200%(from 150k to 2MM+) • Launched America\'s Got Talent TikTok account to 1MM followers in six weeks • Eventized The Fate of the Furious trailer launch, with over 139MM views in 24 hours My work has been recognized with numerous awards in the Digital space, including: • Promax Silver Award (The Voice - Micro Video Content, 2019 & 2018) • Webby Honoree (The Voice – Social Entertainment, 2018) • Clio Gold Award Winner (Despicable Me 3 – Theatrical: Innovation, 2017) • Shorty Award Winner (The Secret Life of Pets – Entertainment Apps, 2016). Specialties include: social media marketing, digital strategy, digital creative, digital media, community management, integrated marketing, agency management, project management, emerging digital platforms
Experience
Social Media Marketing
Prime Video & Amazon MGM Studios
Oct 2021 — Present · Los Angeles, CA, US
Develop and execute social marketing strategy (creative asset development, agency selection/ management, on set social capture, content distribution, talent activations, and community engagement) for series and films including: Emmy award-winning series Lizzo’s Watch Out For The Big Making the Cut, The One That Got Away, Flight/Risk, and more • Spearheaded talent-led TikTok dance challenge for Lizzo’s Watch Out For The Big that drove 7.1B impressions and 2.3B US views, culminating in an in-person stunt on Hollywood Blvd that generated social buzz and press pickup • Manage $2MM+ social budget across assigned titles and multi-title social initiatives in 2022
Education
University of Southern California
Bachelor of Arts (B.A.), Public Relations, 3.88, Magna Cum Laude
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.