Alissa Grier Kargbo

About Alissa Grier Kargbo

I have spent my career developing and implementing data-driven marketing campaigns and communication strategies. With a focus on acquisition and retention of customers, I have helped cross-industry clients develop initiatives that resonate with their end user. Leveraging B2C and B2B skills, I have utilized my expertise to launch new products and marketing channels while developing CRM initiatives and driving loyalty.I enjoy challenging the existing norms to encourage the greatest engagement, tackling them using my critical-thinking and adaptive skills. Specialties: Brand ManagementProduct Marketing Customer Relationship Management (CRM) & Loyalty ProductsIntegrated Marketing & Communication Go-To-Market Strategy Community Engagement & Outreach Non-Profit Marketing & Strategy Customer Segmentation & Targeting A/B testing & ExperimentationVB

Experience

1. Global Brand Director

   Nike

   Aug 2021 — Present

Education

• University of Minnesota

  Certificate in Festival and Event Management

  2009 — 2009

• Howard University

  BBA, Marketing, Non-Profit Management, African-American Studies

  2007

• University of Minnesota

  Master of Business Administration (MBA), Brand Management

  2012 — 2014

Skills

• Retail
• Social Media Marketing
• Brand Management
• Fundraising
• Marketing Strategy
• Photoshop
• Inventory Management
• Indesign
• Html Emails
• Microsoft Office
• Dreamweaver
• Illustrator
• Event Planning
• Marketing Research
• Email Marketing
• Non-Profit Program Development