Alissa Bushnell

About Alissa Bushnell

Alissa Bushnell is a trusted and inventive technology communications strategist, known for shaping the narratives of category-defining companies and the visionary founders behind them. A senior partner at 104 West Partners, Alissa brings decades of storytelling instinct, tech-industry fluency, and a historian’s eye for innovation to her work across AI, gaming, edtech, VC, deep and emerging technologies, and emerging digital experiences.Born into Silicon Valley’s earliest creative revolution, Alissa has spent her career translating complex technology into human-centered stories — a craft honed through years of working with entrepreneurs who challenge convention. Whether advising AI infrastructure pioneers, mixed-reality entertainment creators, or mission-driven nonprofits reinventing public space, she leads with a rare blend of strategic precision and imaginative storytelling.At 104 West, Alissa architects high-touch PR programs for fast-growth startups and advanced-technology companies, helping founders clarify their vision, position themselves within rapidly shifting markets, and achieve media breakthroughs that accelerate business outcomes.Alissa also serves as a communications advisor to several high-profile creative and philanthropic ventures, including the Petaluma River Park Foundation, where she helps steward a community-led vision for ecological restoration and public space design.As the unofficial historian and communications steward for her father, Atari and Chuck E. Cheese founder Nolan Bushnell, Alissa brings both personal insight and professional rigor to documenting and sharing one of technology’s most influential legacies. She is currently co-producing BUCK, a feature-length documentary capturing Nolan’s untold stories and entrepreneurial ethos.Across her portfolio, Alissa is recognized for her ability to spot emerging cultural and technological shifts early, craft messages that cut through noise, and help founders articulate not just what they build — but why it matters. Her work is characterized by deep empathy, sharp intelligence, creative fearlessness, and a lifelong commitment to story as a catalyst for change.Specialties: Business and Corporate Communications, Crisis Communications, DIY Technology, Community Building, Social Marketing, Enterprise Software, Hospitality, Video and Computer Games, Public Relations, Email Marketing, Consumer Technology.

Experience

1. Partner

   104 West Partners

   Aug 2019 — Present · San Francisco, CA, US

Education

• University of Oregon

  BA, Rhetoric & Communications

Skills

• Blogging
• Press Releases
• Digital Media
• Integrated Marketing
• New Media
• Start-Ups
• Business Development
• Digital Marketing
• Content Management
• Entertainment
• Analyst Relations
• Strategic Partnerships
• Strategic Communications
• Leadership
• Entrepreneurship
• Email Marketing
• Publicity
• Social Networking
• User Experience
• Content Strategy
• Social Media Marketing
• Digital Strategy
• Crisis Communications
• Storytelling
• Video
• Corporate Communications
• Marketing
• Public Relations
• Internal Communications
• Media Relations
• Online Marketing
• Content Development
• Strategy
• Messaging
• Online Advertising
• Marketing Communications
• Advertising
• Copywriting
• Social Media
• Nonprofits