Alissa Pummell
Powering growth through insights, strategy, innovation, behavioral science & strong teams
- Role
- Senior Manager, Consumer Insights at Hasbro
- Location
- Wooster, OH, US
- LinkedIn followers
- 500 followers
About Alissa Pummell
Insights consultant with >18 years of experience helping clients navigate critical business decisions to drive growth. Leverages research, data analysis, critical thinking, and storytelling skills to inform and inspire the path forward.Passionate people and team leader who recognizes the greatest outcomes are achieved together. Committed to ongoing leadership development of myself, my team, and my organization.Currently expanding my knowledge of behavioral science and applying it to business (and life) challenges.
Experience
Senior Manager, Consumer Insights
Sep 2023 — Present
Oversee the plans, capabilities, systems, and vendor relationships that support Hasbro’s product concept testing, volumetrics, packaging, and advertising testing programs, collectively referred to as Concept-to-Shelf testing. Through effective execution of this program, embed consumer centricity at each step of the development process for Hasbro’s top items.
Education
Miami University
Bachelor of Science, Business Administration (Decision Sciences, Marketing)
Methodist Theological School in Ohio
Master of Divinity
Skills
- Analytics
- Customer Relations
- Consumer Insights
- Marketing Research
- Religious Studies
- Customer Insight
- Biblical Studies
- Feminism
- Teaching
- Cross-Functional Team Leadership
- Marketing Strategy
- Christianity
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