Alissa Hicks
Director of Strategic Programs @Castle Biosciences, Inc.
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WORK HISTORY
Director of Strategic Programs @Castle Biosciences, Inc.
US
Collaborate with cross-functional teams, including Marketing, Sales, Research and Development, Market Access, and Medical Affairs, to conceptualize and execute comprehensive strategic programs for KOL (Key Opinion Leader) identification, speaker bureau creation, development, and training- Coordinate and align cross-functional teams, ensuring that organizational goals are met while developing key skills across diverse roles, including Area Managers, Medical Science Liaisons, and Marketing professionals- Lead the identification and execution of strategic advisory board meetings to gather insights and inform decision-making- Consolidate and integrate feedback from KOLs, speakers, field medical teams, and sales professionals to optimize key messaging and address common objections effectively- Oversee the creation, coordination, and delivery of KOL presentations for various marketing initiatives, including congress product theaters, regional meetings, peer-to-peer events, case studies, and website videos/recordings- Leverage strong KOL relationships to influence the development of society consensus statements in support of therapeutic assays- Support market access efforts by drafting content and identifying KOL partners to enhance product awareness and optimize reimbursement strategies.
EDUCATION
Louisiana State University Health Sciences Center
Doctor of Philosophy (Ph.D.)
Louisiana State University Health Sciences Center
Bachelor of Science (BS)
SKILLS
ABOUT ALISSA HICKS
As an articulate communicator, I seamlessly blend technical expertise with exceptional…
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