Alissa Guler

About Alissa Guler

In a world of groundbreaking technologies, evolving customer behaviors, and emerging…

Experience

1. Principal

   Alissa Guler Marketing Consulting

   Nov 2015 — Present · Burlingame, CA, US

   I provide go-to-market (GTM) solutions for new and existing brands. GUEST BRANDS: I advise on CRM and digital solutions for search engine optimization (SEO), customized pay-per-click (PPC) campaigns, content marketing strategies, social media pages, and website design solutions. I provide effective, results-focused marketing solutions that help SMB companies understand their customers and leverage data to define content strategy. PONTINE, INC: I repositioned the brand for this patient-focused boutique anesthesiologist group by developing a winning value proposition within the healthcare industry. To do so, I marketed increased ROI for hospitals, faster patient recovery times, and lower readmission rates. I created the company’s brand identity, complete with new logo design. I also generated persuasive website content and print collateral, producing all deliverables on time and within budget. XTV: Contracted to spearhead marketing initiatives and the creation of customer-adoption strategies for this venture-funded developer of an interactive, cloud-based video marketing automation platform, I developed marketing concepts for an online television station, interactive TV shows, over-the-top (OTT) media services, and the company’s e-commerce website. I leveraged interactive video technology to capture and improve data analytics, using customer feedback to inform product development. TENMARKS: Contracted to define CRM strategy to position TenMarks for Amazon acquisition. Created lifecycle marketing campaigns for Amazon subsidiary. Ideated hybrid product offerings for business-to-business (B2B) and business-to-consumer (B2C) ed-tech markets. Directed work of email and landing page design with teams in India. Defined product enhancements and designed creative briefs for pipeline/roadmap strategy. Developed marketing and customer adoption analytics that were beneficial in positioning the company for its ultimate acquisition by Amazon.

Education

• Pepperdine Graziadio Business School

  Master of Business Administration - MBA

  2018

Skills

• Digital Strategy
• Crm
• Web Analytics
• B2b Marketing
• Integrated Marketing
• Mobile Marketing
• Advertising
• Customer Relationship Management (Crm)
• SEO
• Lead Generation
• Customer Acquisition
• Online Advertising
• Product Marketing
• Social Networking
• Social Media Marketing
• Analytics
• Management
• Marketing Strategy
• Brand Development
• Segmentation
• Marketing
• Database Marketing
• Marketing Management
• Email Marketing
• Salesforce.com
• Media Buying
• Affiliate Marketing
• Google Analytics
• Media Planning
• Google Adwords
• Strategic Partnerships
• Mobile Devices
• Direct Mail
• Interactive Marketing
• Campaign Management
• B2b
• Direct Marketing
• Customer Retention
• Competitive Analysis
• Digital Marketing