Alissa Goode
Marketer Obsessed with Experiential Design & Creating Impactful Brand Moments
- Role
- B2b Program Support Specialist at Circle K
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Alissa Goode
With experience in B2B marketing and data analysis, I am a B2B Program Specialist at Circle K Pro, a leading provider of fuel and convenience solutions. I execute and optimize multiple marketing projects and campaigns simultaneously, using data-driven insights to refine strategies and enhance campaign effectiveness. I also facilitate cross-functional collaboration and contribute to developing and implementing strategic initiatives that align with organizational goals.I am passionate about using innovations and creativity to solve the most pressing issues that our society faces today. That is why I pursued a graduate degree earning a Master\'s Degree in Liberal Studies and a certificate in Innovations & Entrepreneurship at Duke University. My academic background and professional experience have equipped me with a diverse set of skills in communication, problem-solving, design, and research. I have applied these skills to create engaging and immersive educational experiences for students, using artificial intelligence, augmented reality, and animation. I have also developed data-driven research projects on topics such as housing affordability, food security, and non-profit capacity.
Experience
B2b Program Support Specialist
May 2023 — Present
Designed and implemented multiple marketing campaigns simultaneously to drive revenue growth and increase customer engagement.• Utilized multiple social media platforms to increase brand visibility and drive traffic to the companywebsite, and support lead generation efforts.• Led organization-wide efforts to improve digital presence by creating and leading workshops ontechniques to integrate digital strategies and boost sales performance.• Created recurring touchpoint with internal stakeholders to highlight industry trends, emergingtechnologies, and provide group performance updates.• Leveraged Salesforce Marketing Cloud Account Engagement to implement targeted email marketing campaigns focused on customer retention through loyalty programs to promote sustained revenue growth.
Education
Jack Britt High School
High School Diploma
2011 — 2015
NC State College of Design
Bachelors of Arts , Design Studies
2016 — 2020
NC State European Center in Prague
Study Abroad Student
Duke University
Master of Arts - MA, Liberal Arts and Sciences/Liberal Studies
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