Alissa Border
Account Executive - Spectrum Reach
- Role
- Advertising Account Executive at Spectrum Reach
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Alissa Border
Experienced Account Executive with a demonstrated history of working in the broadcast…
Experience
Advertising Account Executive
Nov 2019 — Present · Austin, TX, US
Account management and development for direct and agency business. Connecting clients with their target audiences through innovative marketing strategies, data-driven insights, and impactful storytelling. From local businesses to major brands, the power of cable and streaming TV can transform a brand\'s reach and amplify their message.• Grow local businesses through cable TV and digital advertising (CTV/OTT, SEM, Pre-Roll, Display, etc.)• Prospect, pitch and secure new advertising partnerships and build long-term relationships with key decision makers• Create customized marketing strategies to help clients reach their target audience across all screens• Manage a portfolio of clients, educating and guiding businesses on the value of TV, Streaming, and digital advertising to grow their brand in a vast changing media landscape• Negotiate with local and national advertising agencies to secure premium inventory, competitive rates, and added value opportunities that maximize client investment• Establish and preserve multiple client relationships in a fast-paced environment • Foster and develop new relationships both internally and externally• Collaborate with cross-functional teams (production, research and planning) to optimize ad placement, messaging and targeting for high impact campaigns that align with client goalsAwards:2024 AWM Digital Account Executive of the Year2023 Spectrum News Star AE (Texas)2023 Reach Elite2023 Top Budget Buster2023 First Look #1 AE in Central Texas (out of 24 AE\'s)2023 Highest % To Budget in New Business2023 Fishing Tournament -#1 AE for highest % of New Business (out of 73 AE\'s)Budget Achievement 100%+: 2023 & 2024Achieved First Look Goals in 2023 & 2024
Education
University of Wisconsin-Milwaukee
Bachelor, Business Administration; Marketing
2008 — 2012
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