Alissa Adler

About Alissa Adler

Results & mission driven CPG brand marketer turned AdTech brand partnerships leader. Currently leading a team of Account Managers in TikTok\'s Health & Wellness vertical. We work to deeply understand the vertical landscape and partner with brands to help them leverage TikTok solutions to meet their business goals. Deep experience leading marketing for both growth brands as well as billion-dollar brands including cross-channel communications (media + creative strategy), product development, retail marketing, and e-commerce/social commerce. Rich background across the full marketing funnel (brand building to performance marketing). Experienced people leader, leader of cross-functional teams and organization-wide initiatives, and team culture builder.

Experience

1. Team Lead, Account Management (Advertising Solutions), Health & Wellness Vertical

   TikTok

   Jan 2025 — Present · Austin, TX, US

Education

• USC Marshall School of Business

  Master of Business Administration - MBA, Marketing

• Duke University

  BA, Public Policy and Markets and Management

Skills

• Digital Strategy
• Digital Marketing
• Strategy
• Marketing Communications
• Advertising
• Online Advertising
• Email Marketing
• Strategic Partnerships
• Content Strategy
• Marketing Strategy
• Digital Media
• Online Marketing
• Interactive Marketing
• Integrated Marketing
• New Media
• Creative Strategy
• Social Media
• Media Planning
• Social Networking
• Social Media Marketing