Alison Webster

Senior Manager, Marketing and Events @Innovation Ubc

CA

Raising the profile of ventures and spin-offs in the UBC environment through thoughtful and data driven marketing strategies:• Leads the strategy, management and execution of campus wide and external marketing and communications activities across print and digital to support UBC’s strategic goals and stakeholder needs. • Develops results-driven strategic marketing activities across multiple media formats including: email marketing, social media, content marketing, advertising (sponsorship and paid advertising), search engine optimization (SEO), brochures, venture assets, press/media, surveys and other integrated digital/print activities from concept onwards.• Plans and executes the marketing and logistics of events including monthly Town Halls, workshops, Fireside Chats, venture orientations and marquee events including the Venture and Investor Showcases and Immersion Week (800+ people).• Manages and analyzes marketing databases and reporting; leads the development of ad hoc, quarterly and annual program reports for internal stakeholders, external stakeholders and funders. • Provides marketing training and coaches the venture community; consults and advises on venture marketing and communications efforts through 1:1 support as well as the development of workshops and venture materials including media and PR, case studies, marketing plans and more.

UBC Sauder School of Business

Master of Management, Business

McGill University

Bachelor of Arts, Honours , Bachelor of Arts (BA), Honours Women's Studies with a minor in Art History

UBC Sauder School of Business

Data and Marketing Analytics Certificate Program