Ali Atkinson
Jan 2013 - Aug 2013 8 Mos @Centaur Media Plc
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WORK HISTORY
Jan 2013 - Aug 2013 8 Mos @Centaur Media Plc
London, GB
Developing and delivering the marketing strategy for Marketing Week Live- Implementing a new show layout and branding- A sophisticated data strategy- Overseeing the creation of a new website- Creating and executing dedicated communications campaigns for pre-registration acquisition, pre-registration conversion, and exhibitor promotion- Managing partner and sponsor relationships- Continually and pro-actively re-assessing the campaign to ensure the best results- Budget management and reporting
EDUCATION
University of Glasgow
MA, Music and Film & TV Studies
London Metropolitan University
MA Events Marketing Management, Marketing in the Events Industry
Hamilton Grammar School
Highers: English, Maths, French, History, Music, Art, Psychology. Advanced Higher: Music
SKILLS
ABOUT ALI ATKINSON
Head of Marketing at QD Events
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