Alison Treleaven
Director of Strategic Partnerships @American Red Cross Los Angeles Region
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WORK HISTORY
Director of Strategic Partnerships @American Red Cross Los Angeles Region
Los Angeles, CA, US
Leads the organization in building relationships across the Entertainment Industry and talent that maximize fundraising, endorsement, and volunteer potential. Spearheaded the creation and execution of “Red Cross Stories,” a $1M annual fundraiser rooted in the power of storytelling and the importance of a value narrative, as a replacement for traditional gala dinners. Creates brand partnership opportunities that include campaign ideation and marketing for local & national campaigns, including unique TV/ talk show airtime ideas, dedicated microsites, and employee engagement experiences.Key Accomplishments:o Honored to receive an American Red Cross Excellence in Fundraising award as Fundraiser of the Year for FY23 (revenue raised).o Fox Network - Led 5+ year partnership that cultivated relationships to deliver $20M in total giving including corporate match, microsites for disaster funding, social impact marketing, on-air appeals, and PSAs related to Red Cross initiatives. o CBS Network – Negotiated to have ten houseguests on 23rd season of CBS’s “Big Brother” assemble Red Cross emergency kits for donation and for Emmy award-winning panelists on The Talk to discuss the Red Cross’s role in the fight against sickle cell anemia.o Led Events Team to support stewardship and fundraising events for Los Angeles Region from large galas to panels discussions and employee engagement. o Managed Development Writer on all donor-facing disaster communications and internal development stewardship and fundraising campaigns.
EDUCATION
California State University, Long Beach
BA, Broadcast Journalism
ABOUT ALISON TRELEAVEN
Bridge-builder and problem solver with over 25 years of experience developing relationships with internal and external teams, staff, and stakeholders. Leverages communications, creative thinking, and change management skills – all to promote goodwill and guide mutual understanding across culturally-diverse geographies, audiences, and organizations.
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