Alison Ruffin

About Alison Ruffin

Marketing, communications and change management leader with more than 20 years’…

Experience

1. Director, Marketing & Communications

   Numares Health

   Sep 2022 — Present · Houston, DE

   Global demand generation, marketing strategy and execution for US commercialization of biomarker diagnostic tests, including market research and analytics, data-based decision-making, digital marketing campaigns, in-person events and brand management to drive awareness and lead generation. I direct marketing and communications, including market research, market segmentation, product positioning and integrated marketing communications campaigns for in vitro diagnostic tests that use nuclear magnetic resonance (NMR) spectroscopy and AI-enabled technology to deliver precision results for patients with metabolic conditions, including chronic heart, kidney, liver and neurologic diseases. • Developed and implemented omnichannel marketing communications program for the US commercialization launch of a German biotech company. Includes developing brand awareness and reputation, martech infrastructure, digital marketing, building a marcom team and managing the company\'s public relations agency and vendors.• Bring to market novel biomarker diagnostic test with integrated campaigns, including before and after FDA clearance. • Lead integrated omnichannel marketing and communications campaigns for diagnostic tests, before and after FDA clearance. • Direct global media relations, including collaboration with the European Investment Bank and announcing FDA clearance of new product and company\'s proprietary technology.• Manage compliance with US and EU legal and regulatory marketing requirements for IVD tests, both CE-marked and RUO. • Cross-functional collaborations.• Identify key opinion leaders and patients as brand ambassadors, and manage the relationships. Numares Health, based in Regensburg, Germany, is an innovative diagnostics company that applies machine learning to metabolomics and other biomarker data to develop advanced tests for clinical diagnostics.

Education

• Louisiana State University

  MBA student, Marketing

• MD Anderson Cancer Center

  Quality Improvement, Clinical and Non-Clinical

• Louisiana State University

  BA, Journalism

Skills

• Market Research
• Editing
• Team Leadership
• Hospitals
• Press Releases
• Event Planning
• Corporate Communications
• Grant Writing
• Leadership
• Public Speaking
• Strategic Communications
• Program Development
• Management
• Research
• Public Relations
• Internal Communications
• Media Relations
• Program Management
• Strategy
• Training
• Event Management
• Marketing
• Process Improvement
• Strategic Planning
• Nonprofits
• Project Management
• Fundraising
• Newsletters
• Proposal Writing
• Healthcare Management
• Grants
• Healthcare
• Analysis
• Publications
• Change Management
• Budgets
• Community Outreach
• Community Development