Alison Nadel

About Alison Nadel

As a Brand Strategy Consultant, I help fashion and beauty brands create and execute data-driven marketing campaigns that engage and retain customers across multiple channels. I leverage my expertise in social media strategy, marketing communications, and social media writing to craft compelling stories and messages that resonate with the target audience and drive business outcomes.Previously, I was the Director of Brand Marketing, Social Media, & Partnerships at FORMA Brands, where I led the product marketing for over 25 collection and product launches, defined the social media platform strategy for channels with an audience of 15m+, and managed integrated collaborations with brands and influencers. I also have over seven years of experience in building cohesive brand strategies, launching new programs and capabilities, and developing impactful revenue-driving campaigns at TechStyle Fashion Group and other leading agencies.I hold a BA in Political Science from University of Pennsylvania and a Certificate in Business and Financial Modeling from The Wharton School. I am passionate about learning new skills and staying updated on the latest trends and best practices in the industry. I am also a certified coach and a team player who values collaboration, innovation, and diversity.

Experience

1. VP, Marketing

   Messy By Alli Webb

   Oct 2024 — Present

Education

• The Wharton School

  Certificate, Business and Financial Modeling

  2016 — 2017

• University of Pennsylvania

  Bachelor of Arts (B.A.), Political Science

  2011 — 2015