Alison Morgan
Director, U s Digital Marketing @Dechra
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WORK HISTORY
Director, U s Digital Marketing @Dechra
US
EDUCATION
Colorado State University
Master of Business Administration (MBA), Marketing
Colorado State University
Bachelor of Science (BS), Equine Science, Science Concentration
Columbia Business School
Certificate, Digital Marketing: Customer Engagement, Social Media Planning and Analytics
SKILLS
ABOUT ALISON MORGAN
At Dechra, my role as Director of U.S. Digital Marketing encompasses leading our digital strategy with a strong focus on building long-term customer relationships and enhancing marketing communications. We have successfully launched the company\'s US social media presence, significantly expanded and evolved Dechra\'s marketing automation programs through highly targeted campaigns, and created omnichannel, multi-media marketing initiatives that have bolstered both brand presence and sales performance. The in-house agency I lead won 5 Vetty Awards in 2024 in our first-ever submission.My expertise in customer-focused marketing strategies has been pivotal in advising brand managers and steering the digital direction for product lines. This has included strategic management in the companion animal and equine markets, where our team has achieved substantial growth. The competencies I\'ve honed at Dechra, coupled with my previous experience leading digital marketing efforts at KindredBio, reflect my commitment to advancing the field of digital marketing through innovation and strategic execution.
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