Alison McCarthy

About Alison McCarthy

I deliver creative and engaging content and communication strategies for…

Experience

1. Content Director

   Skift

   Oct 2021 — Present

   Oversee editorial operations of branded content team at SkiftX, Skift’s in-house agency. Manage production, strategize and edit branded content across articles, reports, and other written content formats. Commissioning projects to freelancers, edit content and ensure content quality standards, manage the editorial content calendar and develop project timelines, and oversee post-publication promotion and performance. Manage branded content editor, research editor, two part-time writers, and freelance writers. Cross-departmentally, highly active in the sales cycle — key responsibilities include leading kickoff calls with new clients, writing thought starter documents, developing new content products, and daily client management.

Education

• New York University

  M.A., Media, Culture and Communication

• Emerson College

  B.A., Visual & Media Arts, Concentration in Media Studies

• Emerson College

  Bachelor's degree

Skills

• Market Research
• Qualitative Research
• Creative Direction
• Blogging
• Facebook Marketing
• Writing
• Survey Methodology
• Analytics
• Marketing
• Digital Media
• Digital Marketing
• Data Analysis
• Press Releases
• Microsoft Excel
• Marketing Communications
• Social Media Measurement
• Online Research
• Email Marketing
• Online Marketing
• Twitter
• Facebook
• Social Media
• Marketing Strategy
• Social Media Strategist
• Newsletters
• Digital Strategy
• Social Networking
• Social Media Marketing
• Quantitative Research
• Pop Culture
• E-Commerce