Alison Lillie
Growth Marketing @ Seismic | Driving pipeline and revenue with ABX.
- Role
- Head of Commercial Marketing at Seismic
- Location
- San Diego, US
- LinkedIn followers
- 500 followers
About Alison Lillie
I’m a data-driven growth leader with experience across marketing, sales, and customer…
Experience
Head of Commercial Marketing
Jul 2024 — Present · San Diego, CA, US
Own allbound pipeline and revenue targets for North America mid-market ICP employees)- Align weekly with Sales on pipeline, bookings, and campaign performance- Execute quarterly ABX programs for SaaS, Business Services, Manufacturing, and Healthcare- Launch personalized, multi-channel campaigns to engage high-value accounts and accelerate mid-funnel progression- Lead GTM blitzes, spiffs, and enablement initiatives to activate sellers and drive opportunities- Build curated deal acceleration plays through on-sites, gifting, and events- Present quarterly business reviews to SVP and C-level executives - Own and manage the Commercial marketing budget, aiming for 10x pipeline ROI on all investments - Lead a cross functional team of non-direct reports to execute campaigns to achieve business objectives
Education
University of San Francisco School of Management
Bachelor of Science - BS, Summa Cum Laude
Skills
- Corporate Finance
- Golf
- Friendly Personality
- Spanish-Speaking
- Public Speaking
- Organization
- Communication
- Leadership
- Time Management
- Writing
- Microsoft Word
- Microsoft Office
- Microsoft Excel
- Inbound Marketing
- Sales
- Customer Service
- Membership Management
- Email Marketing
- Desktop Publishing
- Blogging
- Social Media Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Search Engine Marketing (Sem)
- Influencer Marketing
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