Ali Lieb
Account Executive | Workplace Wellbeing Specialist | Sales, Strategy, People First
- Role
- Account Executive at Marino Wellness
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Ali Lieb
On a mission to empower businesses to infuse wellbeing into their organizational culture & company ethos. With a comprehensive background in population health, my career in wellness evolved from group fitness to running health promotion programs at The Archer School for Girls and UCLA, ultimately leading me to the realm of workplace wellbeing with Marino Wellness. Currently as Account Executive with Marino Wellness, my role is the driving force behind growth initiatives, product evolution, and the entire customer life cycle, from acquisition to upsell. Positioned at the intersection of marketing, product development, and sales, I strategically optimize client demand for success. Leading a team of wellness specialists, I collaborate closely with operations, ensuring seamless alignment across all organizational levels.
Experience
Account Executive
Nov 2021 — Present
Works cross functionally in; managing the growth team, formulating growth initiatives, maintain key strategic client relationships, and optimizing vendor partnerships. • Works with leadership on strategic planning to define growth goals and objectives for the company. • Identifies new business opportunities that align with strategic goals and conduct market research to identify opportunities for new products or services within current markets. • Develops strategies to increase customer retention, creates marketing campaigns that target specific customer segments, and forecasts future demand for products and services. • Recruits, trains, and supervises and/or mentor client services team (interns, wellness specialists, etc.). • Maintains strong business relationships with corporate clients, carriers and brokers, and is a client resource for population health trends, best practices and evidence-based approaches. • Assesses program engagement and advises program adjustments accordingly. • Collaborates with the Growth Team on vendor needs and assist with vendor procurement, and establishes, vets and maintains vendor relationships.
Education
Chapman University
Bachelor's Degree
2010 — 2014
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