Alison Reed
Channel Engagement Coordinator @Lewis
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WORK HISTORY
Channel Engagement Coordinator @Lewis
Nashville, TN, US
Planning and managing omnichannel campaigns across industries, leveraging programmatic display, paid social, CTV, broadcast & cable TV, OOH, and paid search- Researching and recommending innovative media placements to help clients stand out in a fragmented, competitive landscape- Serving on the agency’s AI Council, advising on technological advancements and applications of artificial intelligence- Assisting in positioning Lewis as an attractive new business partner through strategic media support- Trafficking creative assets between teams to ensure seamless campaign execution- Sourcing and collaborating with beauty industry influencers to engage diverse target audiences- Optimizing digital advertising campaigns to improve efficiency, performance, and ROI- Creating detailed analytics and performance reports to guide future client media strategies- Supporting billing operations by processing vendor invoices to ensure accurate client invoicing for paid media
EDUCATION
The University of Alabama
Bachelor's degree, Advertising
ABOUT ALISON REED
I am obsessed with two things: music and communications. I thrive at the intersection of…
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