Alison Chapman
Head of Strategy @Webmart
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WORK HISTORY
Head of Strategy @Webmart
As Head of Strategy at Webmart, I am responsible for driving organic growth across client services, as well as broadening the range of solutions we have available at Webmart. I have excellent knowledge across the marketing mix, and set strategic directions for brands that include Print, Digital, Creative and Data services, as well as Media. Along with leading the Strategy team and overseeing strategic projects, I am also responsible for strengthening client relationships and ensuring that client services have a clear focus on maximising revenue and account profitability, whilst delivering exceptional service and value across our solutions.
ABOUT ALISON CHAPMAN
A results-driven professional with a distinguished background in consultative selling, strategic thinking, and business development. With over 15 years of portfolio experience, I have gained vast experience building and nurturing relationships based on a foundation of trust and understanding. I am proficient in identifying needs, tailoring solutions, and effectively communicating value propositions across the print marketing industry. In recent years, I have honed my strategic skills and proudly work with some of the UK’s largest brands on their communications strategy and subsequent integrated marketing campaigns; championing the brilliance & innovation of print marketing alongside the fast moving digital landscape.I\'m also a keen advocate for sustainable marketing and it\'s a passion of mine to work & support brands to balance both the commercial and sustainable elements of any campaign.
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