Alison Fairbanks
Co-founder | Creative Director at Shop Class Creative
- Role
- Co-founder Creative Director at Shop Class Creative
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Alison Fairbanks
Storyteller | Brand Maker For more than 20 years, I’ve helped businesses build strong,…
Experience
Co-founder Creative Director
Jan 2015 — Present · Minneapolis, MN, US
Shop Class is an idea-driven creative studio dedicated to building and supporting brands and the people behind them.Brand Identity development:Visual. Verbal. Distinctive. A successful brand identity wraps your story in a neat little package that begs to be opened. By all the right people.Brand Expression:Memorable and always right on target. Everything we create is grounded in strategy and crafted to delight. Because you need both. Brand Culture:In-house attitude. In-store experience. In-demand employer. This is where your brand gets human to get things done. You’ll like this powerful niche of ours.We are conscious creators.As makers of marketing artifacts, we take seriously our responsibility to the environment, clients and team members, and the end-customers who experience our work. We strive to be good corporate citizens and seek partners who feel the same.\"It’s rare to find partners who can keep up with the pace and high standards we set here at The Waters. Shop Class Creative is our go-to source for brand development and implementation, from design hierarchy and voice to personas, collateral, photography, video and digital. I consider Katherine and Alison part of our team; smart, talented, easy to work with and responsive. They care about the brand as much as we do. Thanks to their dedication, we went from limited materials to having unified brand assets in less than four months, critical for our exponential growth. I have known this team for years and am delighted to recommend them.\"Mary Pat LadnerVP Marketing & Communications, CMOThe Waters
Skills
- Speaking
- Advertising
- Interactive Advertising
- Magazines
- Environmental Awareness
- Strategic Planning
- Social Media
- Blogging
- Strategy
- Brand Management
- Integrated Marketing
- Content Strategy
- Publishing
- Strategic Communications
- Marketing
- Corporate Branding
- Digital Magazines
- Creative Strategy
- Content Development
- Digital Media
- Branding & Identity
- Editorial
- Creative Direction
- Copywriting
- Brand Development
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