Alison Dusenbery Darling
Director, Growth Marketing
- Role
- Director, Growth Marketing at Kate Farms
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Director, Growth Marketing
Apr 2026 — Present
Leading paid media strategy and investment across the Kate Farms portfolio In this role, I oversee agency partnerships and internal capabilities across streaming video, digital, programmatic, retail media, paid social, and paid search, ensuring investments are aligned to business priorities and deliver measurable impactPartnering closely with brand, creative, analytics, and eCommerce teams, to translate data into clear, actionable insights and strategic direction. Passionate about elevating paid media as a growth engine, helping to build a high-performing paid media ecosystem that balances brand building with performance outcomes
Skills
- Media Planning
- Integrated Marketing
- Digital Media
- Digital Strategy
- Social Media
- Comscore
- Marketing
- Advertising
- Media Buying
- Analytics
- Nielsen
- Doubleclick
- Media Strategy
- Marketing Strategy
- Srds
- Account Management
- Digital Innovation
- Digital Investment
- Digital Marketing
- Digital Video
- Mobile Advertising
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