Alison Dalziel
Senior Marketing Analyst @ TruStage | Digital Marketing | BI Specialist
- Role
- Senior Marketing Analyst at TruStage
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Alison Dalziel
As a seasoned data analyst, my expertise lies in extracting valuable insights from big…
Experience
Senior Marketing Analyst
Mar 2025 — Present
Define and size business opportunities/problems that can solved through analytics and/or data. • Design analytical and/or data solutions from a broad array of descriptive, diagnostic, predictive, and prescriptive techniques, and develop data roadmaps to support digital marketing strategy.• Plan, prioritize, and translate needs of the business and initiatives to deliver analytics and business intelligence through cross-functional execution across teams.• Collect, manipulate, and analyze datasets, provide data-driven insights impacting digital marketing strategy to help establish and achieve the business area’s objectives and key results.• Responsible for the oversight of core metrics and key performance indicators, leading and lagging indicators, forecasts, and related historical performance.• Lead the analytics on projects with notable risk, complexity, and impact; develops the digital strategy for execution; provides functional thought leadership.
Education
Boston University
Master of Science - MS
2018 — 2020
Athens Drive High School
High School
2008 — 2012
University of North Carolina at Wilmington
Bachelor’s Degree
2012 — 2016
Skills
- Microsoft Visual Studio
- Microsoft Office
- Salesforce.com
- Public Speaking
- Sage 300 Erp
- Time Management
- Creative Strategy
- Leadership
- Coaching
- Research
- Teamwork
- Applied Technology
- Project Management
- Microsoft Sql Server
- Quantitative Analytics
- Microsoft Excel
- Powerpoint
- Social Media
- Customer Service
- Social Networking
- Critical Thinking
- Microsoft Access
- Microsoft Word
- Sharepoint
- Influence Others
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.