Alison C. Swift

About Alison C. Swift

ABOUT ALISON C. SWIFT I am a values-driven, tenacious professional who delivers a…

Experience

1. Marketing and Communications Consultant

   Planned Parenthood Arizona, Inc

   Mar 2022 — Present

   Upon relocating from California to Arizona, I jumped into a part-time, soon-to-be full-time marketing consultant role with PPAZ, where I managed C3 and C4 marketing projects for the organization. I worked closely with our CEO to promote internal communication, enhance our C3 and C4 websites, and with the External Affairs team to promote C4 events and endorse and elevate candidates. I create graphics and collateral to support the health centers and promote events, manage photo/video shoots, edit videos and write content for our internal and external communications. I am the webmaster for the PPAZ C3 and C4 websites and am responsible for their content and graphics. I report to our new Senior Director of Communications and Marketing, which makes us officially, PPAZ\'s first Marketing Department.

Skills

• B2b
• Crm
• Brand Development
• Online Advertising
• Creative Direction
• Agency and Vendor Management
• Multi-Channel Marketing
• Marketing Strategy
• Competitive Analysis
• Market Research
• Analytics
• Trade Shows
• Mobile Devices
• Management
• Public Relations
• Sales Management
• Event Planning
• Sales Operations
• Leadership
• B2b Marketing
• Direct Marketing
• Product Marketing
• New Product Development, Launch and Marketing
• Sem
• Advertising
• Mobile Marketing
• P & L Financial Management
• Corporate Communications
• Project Management
• Strategic Planning
• Market Planning
• Sales
• Online Marketing
• Trade Show and Event Planning & Management
• Strategic Partnerships
• Social Media Marketing
• Lead Generation
• Integrated Marketing
• Brand Management
• Email Marketing