Alison Chang

About Alison Chang

With over two decades of experience in marketing and advertising, I am a passionate and innovative leader who develops and executes impactful strategies across paid, owned, and earned media for B2B and B2C channels. I currently lead the integrated marketing strategy for the Intermediary Channel at American Century Investments (ACI), a global asset management firm with over $200 billion in assets under management.My mission is to drive engagement and consideration of ACI\'s products and solutions through scalable and effective go-to-market campaigns, sales enablement and demand creation initiatives that solidify the brand\'s position as a thought leader, innovator, and trusted partner. I leverage customer insights and analytics to optimize the performance and efficiency of marketing activities, and align them with the overall business objectives and distribution priorities. I also have deep experience in launching and transforming brands, generating leads, and increasing market share in various segments and channels. I am skilled in collaboration and relationship building, and have managed and led teams to deliver results where business strategy, creativity, and execution intersect.

Experience

1. Head of Segment Marketing Managers

   U.S. Bank

   Feb 2025 — Present

   Strategically lead team of segment managers to drive consistency, clarity, and excellence in relationship management between Marketing and institutional sales and business leaders. Foster a “one team” mindset and bring together best practices and accountability for working with Marketing and Analytics teams in the development, execution, and ongoing management of an integrated, multi-channel marketing strategy that drives financial impact.

Education

• Montclair State University

  Bachelor of Science, Marketing and Business Management, with a concentration in Advertising

  1990 — 1994

Skills

• Production Planning
• Search Engine Marketing
• Digital Marketing
• Advertising
• Brand Management
• Marketing Strategy
• Financial Services
• Budget Management
• Media Strategy
• Direct Marketing
• Marketing
• Email Marketing
• Creative Strategy
• Sponsorship
• Roi Optimization
• Social Media Marketing
• Strategic Planning