Alison McNew
Senior Marketing Operations Specialist @Society for Science
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WORK HISTORY
Senior Marketing Operations Specialist @Society for Science
Washington, DC, US
EDUCATION
University of Maryland Global Campus
n/a, Graduate School of Technology Management - Relational Database Systems Course
American Military University
n/a, Spanish
University of Maryland
BA, Journalism, Spanish
SKILLS
ABOUT ALISON MCNEW
Specialties: Marketing operations, marketing strategy, marketing automation, email marketing I am a Certified Adobe Marketo Engage Business Practitioner Expert with additional experience in HubSpot, Salesforce Marketing Cloud, and Oracle Eloqua. Throughout my career, I have gained valuable experience promoting B2B software, B2B SaaS products, association memberships (B2C), publications, and higher education (B2C). My professional background includes roles at a privately held startup, a large nonprofit, and a publicly traded for-profit organization. I take pride in streamlining complex, time-consuming tasks to help teams work more efficiently and with fewer headaches. I also enjoy creating reports that showcase the success of marketing campaigns. On a more personal note, I\'m fascinated by AI and the way it is changing copywriting, inbound marketing, outbound marketing, and marketing automation technology.For the algorithm, I’ve been part of: cross-functional teams, GTM efforts, demand gen campaigns, RevOps, workflow automation, ensuring adherence to GDPR, CCPA, and other regulations, lead scoring and nurturing, setting up chatbots and using dynamic content, data management, analytics, attribution reporting and more.
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